Performed these "pictures with words" special artists who gave birth to a new direction in art – lithography. The first labels were not so beautiful and laconic, as modern samples. The space, free from inscription, was filled with drawing which became more and more difficult and unique over time. In 1883, the Paris Convention for the Protection of Industrial Property label was not only sanctioned, but also introduced to the rank of mandatory labels, accompanying food products and industrial applications.
The era of cinema has brought its contribution to the history of the label. Labels have become more complex, there was a fashion for pictures in the Art Nouveau style, paintings, stylized works of famous artists.
Soviet label became the particular instrument of propaganda. The label reflected the ideology of the party and promoted the welfare of true-Soviet life.
The birth of a self-adhesive label is dated for the end of the 19th century, the European innovation which became a marketing mix incredibly successful for those times, picked quickly up and improved by savvy Americans. The first color cards were glued on conventional rubber adhesive and is used primarily in the food market. Tin cans and boxes, decorated with attractive images, leaving behind the less successful competitors and gladly accepted by clients as an added bonus to the purchase.
In the 30s of the 20th century R. Stanton Avery, a businessman from Los Angeles, has developed the world's first self-adhesive label. Special paper with adhesive surface was provided with a substrate, if necessary, is easily separated from the product, allowing to glue marking on almost any available surface. These labels were sold under the brand name "Kam Wedge products" and were soon replaced with the labels produced by the technology of forming a rotary stamp with the use of materials resistant to moisture and high temperatures. For their release designed conveyor line, allowing to obtain a process of continuous, automated production. Soon there were also systems allowing attribute products without human intervention.
The label changed the name and got the name " Avery Adhesives ", was the name of the company, which soon became famous all over the world and boasted a half-million annual turnover.
The inkjet printer, invented in the 80s of the 20th century, made a real revolution in the production of labels, thanks to technologies such labels became available to all. For their release was required self-adhesive A4 paper, which gave the opportunity to produce labels small batches for the needs of households, offices and small shops
The truly significant milestone in the history of the self-adhesive label became 1969, when Gary Shtarkvezer demonstrated a laser beam capable of transferring the image on any material. This technology is better known, as the laser printer.
After an incredibly long way, having undergone changes in design and quality of materials used, self-adhesive labels are now accessible to everyone. By the beginning of 21 centuries the volume of release of a self-adhesive label reached nearly five billion euros and continues to grow every day. Modern "self-adhesive" differ in both the surface layer and the substrate material, the label may stick to the glass, metal and plastic, to adapt to high and low temperatures, to be disposable and reusable.
ТThe printing house "M & T" is equipped with the most modern fleet of high-tech printing, stamping and rewinding-cutting machines for the production of labels of the highest quality using any type of self-adhesive materials.Charity
The state enterprise "Plant of sparkling wines "New World" prepared the gift edition for 135-year anniversary – the book telling about history of creation of domestic champagne, about the people involved in its birth.
"Black Sea Forum" - so was named grand event, which was attended by the "M & T" company as an organizing partner.
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